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One of the most popular tools is Adobe Illustrator, which is an industry-standard graphics software for Mac, PC and other platforms. Step 1: Choose Your Toolīecause there are so many image creation tools out there - from quick online tools to full-featured desktop apps that take years or decades to master - it can be hard to know where to start with vectors.
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So, without further ado, here’s how to make a vector logo. But regardless of your bandwidth needs or the file type of your image’s final export, working with a vector gives you the most flexibility and maneuverability when it comes time to create that webpage, newsletter or app since you can easily manipulate and stretch a vector prior to a rasterized export - just make sure to keep the original source vector handy. Unfortunately, however, vectors are a bit more complicated to create than your average raster image, which typically limits their use to logos and designs that are frequently resized - even though raster images are popular formats for exported versions of vector images. Multiply that by dozens or hundreds of images found on a typical webpage and it can mean the difference between a page that loads in a second or two and something that crawls along for 10 or 20 seconds before a visitor hightails it and leaves.
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Indeed, a rasterized image’s file size can be a fraction of its uncompressed, full size. Funny enough, though, most images you encounter online are intended to be unfaithful representations of their sources, mainly for bandwidth reasons - and for specific applications such as on a specific webpage at a specific size. The secret is that vectors are made up of scalable lines and shapes embedded with true colors, not the fuzzy, color-per-pixel matrix you’ll find with raster images. This is in stark contrast to rasterized or pixelated images that are best seen at one native resolution or smaller and cannot be manipulated without losing quality and fidelity in the process. Vectors are perfect representations of the original format - no matter the size - and they scale up or down without issue. If you’ve ever tried to increase the size of a typical image you find online, you’ve likely encountered the number one use case for vectors.
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Because rasters are typically compressed from a raw source file into a lossy format, they’ll likely have artifacts and other visual issues even at their native resolution - and it’ll only get worse as you resize, crop and shift colors for different uses over time.īefore you start thinking about how to make a vector image, it’s important to know the basics of when and where to use vectors versus raster images. Rasters, on the other hand, look best at a specific size or smaller, as they’re made up of hundreds or thousands of tiny dots that correspond to specific colors and their placement within. Vector files, unlike rasters, are made up of lines and shapes, not individual pixels, so you can stretch and resize them to your heart’s content without reducing quality or fidelity in the source file. When it comes to design, file types matter, and the right one can mean the difference between a logo that looks great with no artifacts at any size - perfect for today’s various digital devices and print needs - versus one that’s a small, pixelated mess when viewed at anything other than its native dimensions.
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You’ve been working hard gathering inspiration and other materials for your next design project, so don’t let a blunder like choosing the wrong file format or tool stop you in your tracks before you’ve even started.
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